My Top 3 Picks for Social Media Post Schedulers
When it comes to social media for business, I feel like I've tried it all. And as I've said before, I've been running business/professional profiles since MySpace days. That's a long time to figure out what works and what doesn't. The one thing I figured out early on and that has never changed is simple - you need a good scheduler for all your posts.
Without a scheduler, I could never post constantly. Yeah, I could set reminders but at some point, I would be too busy to realize my ideal posting time had long since passed. Facebook (and by association, Instagram business accounts), Twitter, YouTube, and even Pinterest have some form of a scheduler built-in while others lack this bit of code. And these schedulers work perfect for someone with a small amount of accounts or who doesn't mind flipping between sites. But personally, I like it all in one place. So today I'm going over my top picks for social media scheduling apps and websites.
My Top 3 Picks for Social Media Post Schedulers
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Canva
Canva is well-known amongst bloggers, social media managers, and digital product creators for its ability to create beautiful, shareable images easily, without almost zero design experience, and for free. But if you happen to have a paid account (which I highly suggest for all the upgraded features and images), they also have a Content Planner, which allows you to connect with multiple pages and profiles, great if you are like me and run social accounts for multiple brands. You can access the Content Planner directly to schedule your posts from the calendar or you can schedule them while creating your image. I personally find this super handy when creating pins. The biggest downside for Canva's Content Planner is the fact that once an image is scheduled for use, you cannot use it to schedule another post until it's been posted. You have the option to copy the image to a new file, but I don't like having a bunch of copies of the same image just for posting purposes. Currently Canva allows scheduling and automatic posting to LinkedIn Pages and Profiles, Instagram Business accounts, Facebook Pages and Groups, Twitter, Pinterest, Slack, and Tumblr. On the go? You can access the Content Planner directly from the app or the mobile site.
Later
Later was the first Instagram scheduler I heard of and have enjoyed using it over the years. I don't currently have a paid account with them, but definitely would consider it down the road as they add features. The biggest difference I have seen between their paid and free versions are monthly posting limits and file type limits. (From here forward, I will just talk about the free version benefits as it is the version I use.) Later allows users to upload their own images or pull directly from Unsplash's library of stock photos. Users can schedule 30 posts per social account each month and the same image can be used to schedule multiple posts without reuploading. Later also has a free bio link for Instagram, a valuable resource for anyone wanting to direct IG traffic to a specific URL for each post. Currently Later allows scheduling to both personal and creator IG accounts, but due to the IG/FB limitations, auto-publishing is not allowed, same goes for TikTok. So the user will need to have the Later app installed on their phones to receive a push notification. Additionally, on the free level a user can schedule and auto-publish to Instagram Business accounts, Facebook Pages, Twitter, Pinerest, and LinkedIn.
